SENIOR
MEDIA
SENIOR MEDIA
The 60 plus age group is growing and now sits at over 1m – close to 20% of the population. Less affected by higher interest rates baby boomers account for over 35% of household expenditure and its growing. Shout has a portfolio of venues designed to target this important demographic.
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Bowling Clubs
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RSA’s
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Plant Barns
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Shopping Centres (selected)
GIVE US A SHOUT
FAQ
Who is this channel targeting?
Our digital screens are designed to reach the 60+ age group — a growing demographic that now represents close to 20% of New Zealand’s population and accounts for over 35% of household spending.
What kinds of venues are included?
We reach this audience through a mix of trusted, high-traffic locations including bowling clubs, RSA’s, plant barns, and selected shopping centres.
Why focus on the 60+ demographic?
This group is less affected by economic fluctuations, has strong purchasing power, and continues to grow. It’s a key audience for brands looking to reach engaged, active consumers.
Can campaigns be tailored to specific locations?
Absolutely. We can target individual venues, towns, or regions to make sure your message reaches the right people where they spend their time.
How do I get started?
Easy — give us a shout! We’ll help plan and activate a campaign that connects your brand with this important demographic.