APARTMENT
MEDIA
APARTMENT
SCREENS
Shout Media’s got 53 digital screens across 38 residential towers in the Auckland CBD, reaching over 30,000 residents every day. Placed right by the lifts, these screens get seen — a lot. On average, people pass them four times a day, making them perfect for high-frequency, high-impact advertising.
The audience? Mostly students and young professionals, including those in major student halls linked to AUT and the University of Auckland. Screens show a mix of ads, news, and local updates, so your brand feels right at home in their daily routine.
If you’re looking to get your brand in front of city-based apartment dwellers, this is a smart and high-frequency option.
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FAQ
Where are the digital screens located?
We have 53 digital portrait screens across 38 apartment towers in Auckland’s CBD. All screens are placed in high-visibility, high-dwell zones — right at the bottom of the lifts in main lobby areas, so they’re seen multiple times a day by residents.
How many people do these screens reach?
Our network reaches an estimated 30,000+ residents daily, the majority of whom are students and young professionals. The screens are also installed in four major student halls of residence (Empire, Princeton, Columbia, and NZLC) which feed directly into AUT and the University of Auckland.
What’s the average screen exposure per resident?
On average, residents pass by and view the screens at least four times a day, giving your brand high-frequency exposure in a trusted, daily environment.
What kind of content is displayed?
These are dual-purpose “reason-to-view” screens. That means alongside your ad, residents also see national news, local updates, and building notices — making the content feel useful, relevant, and part of daily life.
What are the ad specs and rotation details?
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Share of Voice (SOV): 1 in 4
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Ad Rotation: 8 seconds
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Creative Format: HD static, animation, or video
Can I run different creatives in different buildings?
Yes! You can run one consistent message across the network or customise content by building or location — ideal for targeted campaigns or multiple messages.
Is this good for reaching students?
Definitely. With screens inside key student housing and close to major universities, this network offers a direct way to reach Auckland’s student population in a high-trust, high-frequency environment.
How do I get started?
Just get in touch with your Shout Media account manager. We’ll help you lock in locations, spec your creative, and launch your campaign across Auckland’s most connected apartment screen network.