It’s not about looking good on a map it’s about looking good to the people passing by. That’s why you won’t find our frames down an alleyway or at the back of a carpark. It’s a simple formula - we only develop quality sites in areas our clients require coverage. Take the iconic Ponsonby Rd as an example. In 2016 when we launched our poster business, we had 18 frames along the strip. As of today, we have 61. This is more than all of the other outdoor advertising companies put together.