Shout Expands StreetLED Network Across Auckland and Wellington

Shout continues to grow its national out-of-home (OOH) footprint with the addition of four new premium StreetLED sites across Auckland and Wellington, strengthening its presence in New Zealand’s most valuable metropolitan locations. This expansion reflects Shout’s commitment to delivering high-impact urban reach for advertisers while tapping into key economic and entertainment precincts.

The new sites are strategically located on Queen Street, Wellesley Street and Hurstmere Road (Eat Street) in Auckland, as well as Dixon Street in Wellington. These areas are not only high-traffic urban zones but also cultural and commercial hotspots where pedestrians, commuters, and visitors converge. By positioning StreetLED screens in these prime locations, Shout ensures brands are seen in areas where audience attention is highest.

With these additions, the StreetLED network now spans 15 medium-format screens across Auckland, Wellington, and Christchurch, with three more sites planned before the end of the year. Each new site offers the potential to drive incremental reach, giving advertisers the ability to amplify their campaigns across multiple high-visibility urban environments. This approach allows brands to deliver messaging consistently to key audiences while expanding campaign exposure in both established and emerging city hubs.

Built for Scale, Reach, and Visibility

Launched just two and a half years ago, StreetLED entered the market as councils were rethinking CBD traffic flows and Auckland’s light rail project was underway. The network’s strategy has always focused on capturing high-value audiences — including daily commuters, shoppers, tourists, and nightlife visitors — across New Zealand’s largest cities.

Each StreetLED screen is four times larger than standard street furniture, offering outstanding visibility in busy pedestrian zones, major traffic routes, and prominent entertainment and fashion precincts. This ensures that campaigns cut through the clutter and reach audiences in meaningful, high-engagement moments. The expansion into additional urban locations compounds reach over time, enabling advertisers to extend campaign frequency and visibility without relying solely on traditional media channels.

Flexible Buying: Direct and Programmatic

StreetLED offers advertisers flexibility in how they purchase media, supporting both direct and programmatic buying. Brands can choose premium locations for direct campaigns to maximize impact, or leverage programmatic trading to target specific audiences in real-time. This dual approach allows advertisers to integrate OOH seamlessly into broader marketing strategies, optimizing reach, engagement, and ROI.

As Shout’s sales director Jen Sergel explains:

“StreetLED has been built to connect brands with audiences in the most valuable urban environments. As a challenger network, we’re not only bringing scale and visibility but also competitive rates and smarter data. These new sites mark another step in our mission to grow a truly national network.”

Meeting Advertiser Demand With National Expansion

Strong uptake from advertisers over the past two years has reinforced the value of StreetLED. By continuing to invest in premium locations, data-driven insights, and flexible buying options, Shout is able to meet the growing demand for OOH solutions that combine scale, performance, and audience relevance.

The expansion highlights Shout’s commitment to building a truly national network of high-impact screens, unlocking new opportunities for advertisers to engage audiences across multiple cities. As the StreetLED network grows, brands can expect increased visibility, smarter campaign delivery, and measurable incremental reach across New Zealand’s most important urban centres.

Content adapted from StopPress: “Shout unveils four new premium sites across Auckland and Wellington.”