Bigger, Bolder, Better: How Mall Doors Make Ads Unmissable

Mall doors are a force in shopping centre advertising. Picture a towering 8m x 2m display, bold and striking, dominating the entrance of a busy shopping centre. It's practically impossible to miss. These massive classic advertising panels are the absolute gold standard for connecting with potential customers in high-traffic areas.

Hundreds of thousands of New Zealanders flock to shopping centres every week. And they’re not just there for shopping. Shopping centres are considered social hubs and family destinations. 

If you’re serious about reaching shoppers, mall doors give you a chance to stand out.

At Shout Media, we have mall door advertising space in key retail centres across the country. In this article, we explain why mall door advertising is so powerful and how it can transform your ad campaign.

What Makes Mall Doors So Impactful?

Mall doors demand attention and make a statement. They're totally in a league of their own. Here’s why they’re a next-level tool for creating advertising campaigns that pack a punch:

• Size matters: Mall doors are huge. We’re talking up to 8m x 2m of bold, uninterrupted space to get your message across. Beyond just an ad, it's a statement. If you're launching a new product or running a promotion, the sheer scale makes sure that your ad dominates the visual landscape.

• Prime locations: Location is everything. Mall doors sit in high-traffic areas (entrances and exits) where thousands of shoppers pass through daily. And these shoppers get more than a casual glance. Think full, unmissable moments during which your ad takes centre stage.

• Perfect for branding: Mall doors give brands the space to go wild and truly drive brand engagement. Their massive size lets you showcase visuals that have a real effect on people. For instance, larger-than-life logos, eye-popping product imagery, or strong taglines that people can see from across the shopping centre or car park.

• Proven effectiveness: Ads in retail centres work because they hit the right audience at the right time. Shoppers are already in buying mode. By using mall doors, your campaign benefits from this ready-to-spend mindset.

  
  

The Benefits of Mall Door Advertising

Here’s how these massive panels provide value beyond size and placement:

Amplify Existing Campaigns

Mall doors serve as the backbone of a cohesive advertising strategy. If you pair them with digital advertising screens or in-mall activations, you can guarantee your message 'is heard' consistently across several channels. More on this in a bit! 

This synergy enhances brand impact by reinforcing your campaign at every shopper touchpoint. This can make your advertising very hard to ignore.

Drive Local Engagement

Mall doors are the perfect way for local businesses to connect with shoppers in their immediate area. If you’re promoting a neighbourhood café, a local gym, or a regional chain, for example, these ads do a great job of making sure your message reaches the people most likely to visit. 

Their prominent placement in shopping centres allows you to target specific demographics, like families, young professionals, or teens. These are all groups that often spend significant time in these hubs.

Long-Dwell Opportunities

The beauty of mall door ads lies in their ability to be seen repeatedly. Shoppers often visit the same centre multiple times in a week, providing ongoing exposure to your ad. This consistency helps influence consumer behaviour, keeping your brand top of mind and encouraging shoppers to take action.

Perfect for Seasonal Promotions

Mall doors can do some of their best work during peak shopping seasons like Christmas or back-to-school. These times see a surge in foot traffic, and your ad meets shoppers when they’re already as primed as they can be to spend. This heightened visibility helps influence consumer spending, boosting sales and ensuring your campaign delivers exciting results.

Tips for Designing Unmissable Mall Door Ads

To create a successful mall door ad, you need to more than just fill the space. Below, we share a few tips to make sure your design works as hard as you do:

• Design for a moving audience: Use strong fonts, high-contrast, light, bright colours, and short taglines that people can read in seconds. Shoppers are on the move. So, make sure your message grabs their attention instantly!

• Create multi-layered messaging: Use the vertical space creatively by guiding the viewer’s eye from top to bottom. For example, start with an image, follow with a bold tagline, and finish with a clear call-to-action (CTA).

• Align with the shopping centre environment: Tailor your ad to the vibe of the shopping centre. For example, minimalist designs can work well in urban retail hubs, while playful, vibrant visuals may resonate in family-focused retail centres.

Beyond Mall Doors

Mall doors aren’t the only way to make an impact in shopping centre advertising. You can also consider strategic ad placements in washrooms, parent rooms, and movie theatres. This can give your brand even more ways to grab attention and connect with the right audience.

Washroom Posters

Washroom posters come with a unique advantage: zero distractions! In other areas within shopping centres, people are on the move. In washrooms, however, people have a chance to actually stop and take notice. So washroom posters can be ideal for messages that need a little more time to sink in.

Parent Room Posters

If your product or service caters to parents, parent room posters are a no-brainer. These ads are placed in quiet, high-dwell areas where parents with young children are likely to really engage with the content they see. With parent room posters, you can make sure you reach the perfect audience in an environment in a comfortable and focused environment.

Movie Theatres

Over 300,000 people visit their local cinema on a weekly basis. Advertising in movie theatres offers a premium way to put your brand in front of a captive audience, when they’re relaxed and fully engaged. Shout Media has 20 65” Portrait Digital Screens and over 60 Classic Light Boxes positioned in Event, Hoyts, Rialto and Monterey Cinemas. With no more than two screens per location, clients can take ownership of the Cinema Space reaching a captive audience using moving or static digital content.

Mall Door Advertising New Zealand

Mall doors are the heavyweights of shopping centre advertising. Their massive size and prime placement make them impossible to miss, helping you grab attention, connect with shoppers, and drive real results. Whether you’re promoting a local event or a national brand, mall doors deliver unmatched impact.

And remember, mall doors aren’t the only way to get your brand in front of shoppers. By layering washroom posters, parent room posters, and digital advertising in movie theatres, you can create a powerful multi-channel strategy inside shopping centres. 

Shout Media has access to one of New Zealand’s largest retail networks, offering both digital advertising and classic mall door formats in 50 shopping centres and 30 cinemas across the country. Want to stand out in NZ’s busiest malls? We got you! Contact us today to get started!